The Older Gentleman says...
> Andy Bonwick <nospam.DeleteThis@bonwick.me.uk> wrote:
>
> > On Sun, 13 Jan 2008 12:52:39 -0000, "Vass" <write2markXXX.DeleteThis@hotmail.com>
> > wrote:
> >
> > >Just how many cancelled orders do you take
> > >before you decide its time to retrain your sales staff ?
> > >http://tiny.cc/eMxyY
> >
> > They might prefer claiming they're cancelled orders to admitting
> > they've had them in the showroom so long they've had to register them
> > because they couldn't sell them at list price.
>
> See my posting: pre-reg to meet annual sales targets and the walloping
> bonus that comes with it.
>
> Lozzo will be along in a minute.
You're bang on the money. Pre-registering bikes punts the sales figures
up, which in turn entitles the dealership to greater dscounts on next
quarter's purchases. With some manufacturers that might extend to
discounts on all their parts and accessories as well, so it's a big deal
for most dealers.
The lack of profit on 5 or 6 bikes will easily be outweighed by the
discounts they'll get in the next three months because there's not a
huge amount of profit on a bike when bought in at normal full dealer
price. When it's bought in at trade minus another 5% that makes a big
difference, especially at the end of the quarter when he can afford to
pre-reg a few more and qualify for even bigger discounts.
This is exactly how Carnell and M/c City got so big, by qualifying for
the largest discounts, pre-registering huge numbers of bikes to do so
and passing the savings on to the customer. They fell over by not giving
customer service that was worth having.
--
Lozzo
My bike list is too big for demon.local
>> Stay informed about: Len Manchester - Melton Mowbray 
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